You might think your employees do their best because they need the paycheck. They probably DO need the paycheck, but an awful lot of slackers collect a paycheck and don’t care a lick about the work they do to earn it. Those aren’t the kind of employees you want. You want employees who care about your mission, and who come to work because they believe it’s a great place to work. How do you get your employees to focus on more than greenbacks? By focusing your business on the other kind of green – environmentalism.

A recent survey of over 4,000 people by the recruitment job site MonsterTRAK found that 80 percent of young professionals are interested in securing a job that has a positive impact on the environment. And 90 percent of the respondents said they would rather work for an environmentally friendly employer.

Consider how those statistics affect your recruitment. If 90 percent of your prospective employees would rather work for a green company, being green is going to make filling your openings much easier. If you’re competing with the other reprographics shop in town for the latest computer school graduate – or the experienced sign maker who just moved to town – you want every advantage you can have. Being green is a big one.

Why do your employees care? Because they want to feel that their work – even if it has nothing directly to do with the environment – is helping in some small way. If your firm is green, your employees will be proud to be part of the organization.

“Your company may produce widgets, but if you are socially responsible and contribute to the community, and you’re environmentally responsible and among the leaders in your industry at helping or protecting the environment, then people identify with that. It makes them want to stay a part of the company,” wrote Frank Alix, CEO of Powerspan Corp., in an essay titled Better Business Practices for a Better Environment.

A 2007 survey by Kenexa Research Institute backed up this idea. The survey looked at companies with strong “corporate social responsibility” (CSR) initiatives, which include environmental aspects, and found that employees were happier and stayed longer at companies with those programs.

“An organization’s CSR efforts also positively affect an employee’s personal outlook of the future, satisfaction with their job and confidence in the company’s future,” Kenexa reports.“Employees who rate their organization as having a strong CSR culture outscored those who view their company’s CSR activities as weak on each of these key indicators. Furthermore, employees who work in a strong CSR culture are more favorable toward their colleagues’ willingness to do the very best for the organization, and have more favorable views of their company’s ability to motivate people to work hard and put in extra effort.”